The Do JOY Now (movement) started as a fun way for Dawn Andrews to connect with her social media friends while hospitalized for complications from metastatic breast cancer.

She was diagnosed in 2016, but managed the disease, living a vibrant full life with her five children and husband. In January of 2018 her health began to decline and by July she was in the hospital multiple times with various complications. 

Dawn recognized that intentionally finding JOY in the simplicity of everyday life was beautiful and could be life-changing. So, she challenged her social media friends to look for JOY in moments throughout their day and share them by posting photos on social media with the hashtag #doJOYnow. The hashtag challenge built a community of people intentionally seeking JOY in the everyday moments.